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Al Naseem Dairy – Libya
- January 19, 2023
- Posted by: admin
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Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Challenge:
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands. -
Tahboub – Jordan
- January 19, 2023
- Posted by: admin
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Local consulting expertise is an effective fast track for brands seeking regional expansion
Challenge:
Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market. -
Palm Hills
- October 16, 2019
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Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects. -
Kiriazi
- September 24, 2019
- Posted by: admin
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Heritage brands require regular modernization and nurturing to remain relevant
Challenge:
Renowned white goods brand was the market leader of Defrost fridges. Yet, when it came to the higher end No-frost fridges, brand sales were not realizing full potential, despite of the quality and sophisticated technology features they offered. -
Elios
- September 24, 2019
- Posted by: admin
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Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector. -
ESLSCA
- September 24, 2019
- Posted by: admin
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Positioning ESLSCA as the European expert in Business Management education
Challenge:
An established provider of post-graduate education, who has been offering MBA’s in Egypt for the past 20 years are launching their first undergraduate program. The brand has minimum consumer awareness among the target group, despite their long post-graduate track record.