Marketing Consulting

Marketing PlanningA Roadmap for growth, brand building, and maximization of return on marketing spending.

  • Research
  • Situation Analysis
  • Brand Strategy
  • Customer Journey Mapping
  • Content Strategy
  • Implementation Plan
  • Implementation Agency Setup

Customer Journey MappingThe building block for superior customer experience and effective engagement with brand content

  • Research
  • Situation Analysis
  • Online & offline touch points
  • Customer expectations & mindset by stage
  • Content mapping strategy
  • Systems & Automation
  • Teams & Roles
  • KPIs

New Product LaunchTurning your new product concept into a living brand

  • Research
  • Situation Analysis
  • Brand Strategy
  • Brand Design

Brand Communication StrategySegmentation, Target Persona Profiling, and relevant brand positioning are the essential elements to craft resonating marketing messages leading to brand love

  • Research
  • Situation Analysis
  • Brand Strategy
  • Brand Architecture

Digital Funnel Design and PlanDesign and plan for an end-to-end digital customer acquisition platform

  • Research
  • Situation Analysis
  • Funnel Map
  • Customer expectations & mindset by stage
  • Content mapping strategy
  • Systems & Automation
  • Teams & Roles
  • Budget and KPIs
  • Performance Marketing Agency Setup

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Brand Management

Deploys services ranging from setup of an in-house marketing function, the adoption of the Head of Marketing / CMO role, all the way to full responsibility for implementation, while performing as an outsourced marketing department.
Research and Insights

Our unique research offering provides a solid data groundwork for brand owners aiming to understand market size, customer journeys, and end-user insights across various sectors.
Commercial Advisory

Business planning covering commercial, operational, and financial aspects for new projects and expansion plans.

featured success stories

Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories Challenge: Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

Al Naseem Dairy – Libya

Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Challenge:
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

Read more
Local consulting expertise is an effective fast track for brands seeking regional expansion Challenge: Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.

Tahboub – Jordan

Local consulting expertise is an effective fast track for brands seeking regional expansion
Challenge:
Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.

Read more
Restoration of brand credibility requires positive word of mouth Challenge: Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Palm Hills

Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Read more
Absence of large communication budgets is not a limitation for growth Challenge: An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

Elios

Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

Read more
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