Marketing Consulting

Marketing PlanningA Roadmap for growth, brand building, and maximization of return on marketing spending.

  • Research
  • Situation Analysis
  • Brand Strategy
  • Customer Journey Mapping
  • Content Strategy
  • Implementation Plan
  • Implementation Agency Setup

Customer Journey MappingThe building block for superior customer experience and effective engagement with brand content

  • Research
  • Situation Analysis
  • Online & offline touch points
  • Customer expectations & mindset by stage
  • Content mapping strategy
  • Systems & Automation
  • Teams & Roles
  • KPIs

New Product LaunchTurning your new product concept into a living brand

  • Research
  • Situation Analysis
  • Brand Strategy
  • Brand Design

Brand Communication StrategySegmentation, Target Persona Profiling, and relevant brand positioning are the essential elements to craft resonating marketing messages leading to brand love

  • Research
  • Situation Analysis
  • Brand Strategy
  • Brand Architecture

Digital Funnel Design and PlanDesign and plan for an end-to-end digital customer acquisition platform

  • Research
  • Situation Analysis
  • Funnel Map
  • Customer expectations & mindset by stage
  • Content mapping strategy
  • Systems & Automation
  • Teams & Roles
  • Budget and KPIs
  • Performance Marketing Agency Setup

featured success stories

Palm Hills

Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Kiriazi

Heritage brands require regular modernization and nurturing to remain relevant
Challenge:
Renowned white goods brand was the market leader of Defrost fridges. Yet, when it came to the higher end No-frost fridges, brand sales were not realizing full potential, despite of the quality and sophisticated technology features they offered.

Elios

Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

ESLSCA

Positioning ESLSCA as the European expert in Business Management education
Challenge:
An established provider of post-graduate education, who has been offering MBA’s in Egypt for the past 20 years are launching their first undergraduate program. The brand has minimum consumer awareness among the target group, despite their long post-graduate track record.

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