Marketing Plan
Marketing consulting
We develop comprehensive marketing plans for our clients’ brands utilizing research results, providing situation analysis, competition analysis, sales forecasts, identification of key marketing issues and objectives, profiling of target market groups, brand proposition, pricing implications, definition of sales channels, sales and distribution strategies, communication and activation plans, and marketing budgeting.
Brand Concept
We develop brand concepts for new product introductions including market segmentation, profiling of target market groups, key consumer insights, scanning of competition, definition of the brand’s functional and emotional benefits, brand values, brand experience, key visual features, and development of the brand proposition. The service may be extended to include management of the start-up setup.
Sales & Distribution Plan
We develop sales & distribution strategies effectively combining between in-house and outsourced approach, definition of sales channels, design of value chains, sales team commission schemes, and account management setup.
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