Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

Development and launch of the MYVI gummy supplements brand, from research, strategy and naming through visual identity, packaging and go-to-market planning
Challenge
Egypt’s supplements category borrows its language from medicine. Brands are ingredient-led, built around vitamin C, vitamin D, zinc and similar names, and wrapped in clinical packaging. They speak mainly to prescription-seeking consumers who buy on a doctor’s or pharmacist’s recommendation.

Positioning ESLSCA as the European expert in Business Management education
Challenge:
An established provider of post-graduate education, who has been offering MBA’s in Egypt for the past 20 years are launching their first undergraduate program. The brand has minimum consumer awareness among the target group, despite their long post-graduate track record.

The Arab Contractors consulting AC on strategy to penetrate the private sector
Challenge:
AC owns a set of factories specialised in producing concrete based products in addition to woods- and ironworks. These factories were only serving the projects delivered by Arab Contractors, the general contracting mother company. The research revealed that the target market are not aware that Arab Contractors have factories that produce these products.

Heritage brands require regular modernization and nurturing to remain relevant
Challenge:
Renowned white goods brand was the market leader of Defrost fridges. Yet, when it came to the higher end No-frost fridges, brand sales were not realizing full potential, despite of the quality and sophisticated technology features they offered.

Market research, brand strategy and launch marketing plans for BLU and Joylong
Challenge
National Motors was introducing two new vehicle brands to the Egyptian market at the same time: BLU in light mobility and Joylong in commercial vehicles. Each brand was entering a different segment, with its own customers, purchase drivers and competitive set. Both had to be built from the ground up on a tight launch timeline.

Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Challenge:
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

Building a regional MQL Lead Generation machine for Silicon Valley based Incorta

Challenge:
San Francisco based startup and data analytics technology leader “Incorta” are interested to develop their business in Egypt and the GCC, yet their brand awareness is non-existent in the region.

Brand strategy, rebranding, brand architecture and visual identity for Cairo Capital Group
Challenge
For decades, Cairo Financial Holding operated as “CFH” and built a strong track record across corporate fi nance, asset management and brokerage. Each business line carried its own presence, so the group brand understated the stature and expertise behind it. In a competitive fi nancial services market, the group needed a brand that projected the authority it had earned.