some of our clients
Development and implementation of the ``turnaround`` marketing strategy
RESULTS
2014 record sales, regain of the brand's credibility, reclaim market position as a leading developer
Development and implementation of Kiriazi Premiere marketing plans
RESULTS
Record sales, upgrade of brand image, brand relevant again among the younger generation and higher SEC
Development of a Marketing Plan for the Undergraduate Program
Development of the market introduction plan for the new ``Magic`` series
RESULTS
Successful new product launch and higher market share acquisition
Redefinition and setup of a new distribution strategy
RESULTS
Sales volume quadrupled over 3 years
Development and implementation of the commercial and marketing plans, launch of LED lamps range
RESULTS
Multifold growth in revenue sales
Elios LED range grew to become the largest player within the retail market
Research, development of the brand strategy and marketing plan
Research, development of the brand strategy and marketing plan
Research, development of the brand strategy, and building an in-house marketing implementation department
Development of a market research study and business plan for acquiring the agency of an international automotive brand
Development of a brand strategy and marketing communication plan
Development of a brand strategy and marketing communication plan
Conceptual ideation and development of a wine with food pairing mobile application
RESULTS
Enhancement of the wine culture among target consumers
Development and implementation of Egypt's first Hologram in-store activation
RESULTS
Enhancement of the innovative brand image
Development and implementation of the Marketing Plan
RESULTS
Sahl Hasheesh is established as an aspiring destination
Lead the setup of an innovative parking solution
Commercial Advisory
Development and implementation of commercial plans for the web portal and digital applications
RESULTS
The web portal has become one of Egypt's most successful in terms of number of visitors
Development and implementation of the marketing plan
RESULTS
Triple the number of units sold and turnover
Commercial Advisory
Development of the brand concept and packaging for a local brand of pet food, positioned as a premium alternative for imported brands
Marketing Consulting
Commercial Advisory
SCOPE
Development of a Business Plan
Commercial Advisory
SCOPE
Development of the feasibility study
Development of Brand Concept for a consumer retail brand
RESULTS
Successful launch of a unique concept
Commercial Advisory
SCOPE
Development of a Business Plan for an international automotive brand
Development of the conceptual plans and acting as owner's representatives for the re-launch
RESULTS
Regain its position as one of Cairo's most renowned outings
Digital Development of a Reverse Auction E-Commerce Platform
Commercial Advisory
Development of Brand Concept and digital presence
RESULTS
Established image as a professional art gallery
Development of a marketing communication plan covering a new brand strategy to raise brand awareness and establish MDP as the Fintech expert in the region.
Development and implementation of the marketing plan to launch Egypt’s first International STEM school in partnership with Harmony Schools, USA.
Development of the feasibility study for launching Tahboub, Jordan’s leading kitchen manufacturing brand in the Egyptian market.
Development of the marketing plans to grow Infinity cosmeceuticals and nutraceuticals division into leading players within the respective sectors.
Development and implementation of the marketing plan to grow NIS into the largest international schools in Egypt.
Development of the marketing communication plan to launch and grow Incorta, a global San Francisco based technology start-up in Egypt and the Gulf region.
featured success stories
Al Naseem Dairy – Libya
Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Challenge:
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.
Tahboub – Jordan
Local consulting expertise is an effective fast track for brands seeking regional expansion
Challenge:
Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.
Palm Hills
Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.
Elios
Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.