Commercial Advisory

Business PlanThe essential blueprint required to validate a new investment, maximize ROI, attract other investors and lenders

  • Research
  • Marketing Plan
  • Operations Plan
  • Financial Plan

Commercial Due DiligenceWe offer investors, private equity companies and M&A advisors a full commercial assessment of the sales and marketing operations of the target acquisition brand/company combined with an assessment of the market, competition, and industry dynamics to ensure informed decision-making

featured success stories

Al Naseem Dairy – Libya

Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

Tahboub – Jordan

Local consulting expertise is an effective fast track for brands seeking regional expansion
Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.

Palm Hills

Restoration of brand credibility requires positive word of mouth
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.


Absence of large communication budgets is not a limitation for growth
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.