Commercial Advisory

Business PlanThe essential blueprint required to validate a new investment, maximize ROI, attract other investors and lenders

  • Research
  • Marketing Plan
  • Operations Plan
  • Financial Plan

Commercial Due DiligenceWe offer investors, private equity companies and M&A advisors a full commercial assessment of the sales and marketing operations of the target acquisition brand/company combined with an assessment of the market, competition, and industry dynamics to ensure informed decision-making

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Marketing Consulting

Structured end-to-end marketing planning model, driven by data, research, and insights to formulate an effective brand strategy across each stage and touch point within the customer
journey.
Brand Management

Deploys services ranging from setup of an in-house marketing function, the adoption of the Head of Marketing / CMO role, all the way to full responsibility for implementation, while performing as an outsourced marketing department.
Research and Insights

Our unique research offering provides a solid data groundwork for brand owners aiming to understand market size, customer journeys, and end-user insights across various sectors.

featured success stories

Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories Challenge: Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

Al Naseem Dairy – Libya

Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Challenge:
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

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Local consulting expertise is an effective fast track for brands seeking regional expansion Challenge: Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.

Tahboub – Jordan

Local consulting expertise is an effective fast track for brands seeking regional expansion
Challenge:
Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.

Read more
Restoration of brand credibility requires positive word of mouth Challenge: Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Palm Hills

Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

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Absence of large communication budgets is not a limitation for growth Challenge: An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

Elios

Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

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