Research and Insights

Market Sizing StudyAn ideal service for companies considering a new investment, launching a new product, venturing into a new market, or planning to achieve structured growth

Qualitative Customer Journey Mapping StudyCapture actionable insights about customer expectations, pains, motivations, perceptions, and emotions within each stage of the customer journey

Customer Segmentation, Persona Profiling, and Behavior StudySegmentation of customers by demographics, geographic, psychographics, and behavior in relation to the category, brand offering, and touchpoints is the starting point for developing brand strategy and effective marketing planning

featured success stories

Palm Hills

Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Kiriazi

Heritage brands require regular modernization and nurturing to remain relevant
Challenge:
Renowned white goods brand was the market leader of Defrost fridges. Yet, when it came to the higher end No-frost fridges, brand sales were not realizing full potential, despite of the quality and sophisticated technology features they offered.

Elios

Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

ESLSCA

Positioning ESLSCA as the European expert in Business Management education
Challenge:
An established provider of post-graduate education, who has been offering MBA’s in Egypt for the past 20 years are launching their first undergraduate program. The brand has minimum consumer awareness among the target group, despite their long post-graduate track record.

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