about us

Toolbox was founded in 2010 by Nader Elhamy. We are a Marketing Consulting Company setup as a stand-alone marketing department with collective team expertise covering all marketing and commercial management specializations. Our core strength lies in utilizing our diversified set of expertise, extensive marketing knowledge, and wide network of resources to develop and implement effective marketing plans.

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Clients

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Projects

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Years

unlock the potential of your brand

A Step By Step Guide For Building a Great Consumer Brand

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Customer Expectations in the Digital Age

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10 Reasons Why Lead Generation Campaigns Are No Longer Bringing Results for Egypt’s Brands

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5 Lanes of Marketing Transformation

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founder and lead consultant

Nader Elhamy

  • Founder and Managing Partner of Toolbox
    Marketing Consulting.
  • Previous Head of Marketing and member of the
    Commercial Management Team, which conducted the
    turnaround of Al-Ahram Beverages Company.
  • 20+ years’ experience in launching, managing, and
    consulting some of Egypt’s largest and most successful
    brands across various sectors.
  • Published various thought leadership articles on
    marketing and brand building.
  • Certified from Kellogg University | Northwestern,
    USA in Digital Marketing Strategies.

Nader Elhamy

  • Founder and Managing Partner of Toolbox
    Marketing Consulting.
  • Previous Head of Marketing and member of the
    Commercial Management Team, which conducted the
    turnaround of Al-Ahram Beverages Company.
  • 20+ years’ experience in launching, managing, and
    consulting some of Egypt’s largest and most successful
    brands across various sectors.
  • Published various thought leadership articles on
    marketing and brand building.
  • Certified from Kellogg University | Northwestern,
    USA in Digital Marketing Strategies.

industries

Real Estate

Successful track record in helping major real estate developers define their value proposition, build their brand, attract clients and close transactions.

FMCG

Extensive experience in the sector including developing, launching, re-launching, managing, and growing some of Egypt’s largest brands.

Automotive

Developed the marketing plan for re-launching one of the most renowned European brands in the market.

Retail

Brand building and commercial advisory experience in launching a number of major retail brands across various sectors including high-end furniture and home kitchens.

Electric

Successful case study in launching and growing Egypt’s leading brand in LED lighting. Please check featured case study.

White Goods

Successful case study in launching and growing a line extension for one of Egypt’s most renowned brands. Please check featured case study.

Education

Extensive experience in marketing planning, brand management, and performance marketing for a number of large education institutes including universities and international schools.

Health

Commercial Advisory and growth planning for a number of key players within the sector

our approach

Our consulting offering deploys a structured end-to-end Marketing Planning Model driven by data, research, and insights to formulate an effective brand strategy across each stage and touchpoint within the customer buying journey

our style

Owner Representative Mindset
Customized Hands-On Approach
Collaboration Attitude
Appetite for Mutual Learning
Owner Representative Mindset
Customized Hands-On Approach
Collaboration Attitude
Appetite for Mutual Learning

featured success stories

Palm Hills

Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Kiriazi

Heritage brands require regular modernization and nurturing to remain relevant
Challenge:
Renowned white goods brand was the market leader of Defrost fridges. Yet, when it came to the higher end No-frost fridges, brand sales were not realizing full potential, despite of the quality and sophisticated technology features they offered.

Elios

Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

ESLSCA

Positioning ESLSCA as the European expert in Business Management education
Challenge:
An established provider of post-graduate education, who has been offering MBA’s in Egypt for the past 20 years are launching their first undergraduate program. The brand has minimum consumer awareness among the target group, despite their long post-graduate track record.

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