In-House Marketing SetupCombining marketing planning with setting up an in-house marketing department ensures long term effective implementation of marketing strategy and activities
- Research
- Marketing Plan
- Definition of Marketing Department Function
- Organization Chart and Job Descriptions
- Support with in-house Team Recruitment
- Team Coaching
Outsourced Brand ManagementToolbox develops the marketing plan, and manages implementation of all marketing activities, while representing the client as an outsourced marketing department. Toolbox holds full accountability for brand health indicators and partial accountability for sales and growth
- Research
- Marketing Plan
- On-going Marketing Management
featured success stories
Al Naseem Dairy – Libya
Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Challenge:
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.
Tahboub – Jordan
Local consulting expertise is an effective fast track for brands seeking regional expansion
Challenge:
Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.
Palm Hills
Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.
Elios
Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.