Brand Communication Plan

Brand Communication PlanOur proprietary brand building model is perfect for either new consumer brands aiming to hit the market with a consumer resonating brand proposition or established brands aiming to revamp their image and differentiate themselves within a highly competitive marketplace. It is also ideal for B2B companies aiming to evolve their offering into a corporate B2B brand, while utilizing optimized B2B marketing tools for corporate image building and lead generation

Process

Stage 1
Meetings with
Management
Stage 2
Research &
Analysis
Stage 3
Situation Analysis
Presentation
Stage 4
Brand Strategy
Workshop
Stage 5
Brand Communication
Plan Presentation
Stage 6
Fine-tuning &
Delivery

Deliverables

Situation Analysis
  • Market and Consumer Research
  • Market Analysis
  • Competition Analysis
  • Consumer Analysis
  • Sales Analysis
  • Brand Review
  • SWOT Analysis
  • Executive Market Dynamics Map
Brand Strategy
  • Segmentation
  • Target Audience
  • Persona Profiling
  • Brand Benefits and Values
  • Brand Positioning
  • Brand Architecture
  • Executive Brand on a Page
Communication Strategy
  • Customer Journey Map
  • Content Mapping
  • Key Brand Communication Messages
  • Key Performance and Tactical Messages
Marketing Mix
  • Product Features Review
  • Packaging & Promotions Review
  • Pricing Strategy
  • Commercial Value Chain
  • Route to Market Plan
Implementation Plan
  • Communication Assets Building Plan
  • On-Going Marketing Activities Plan
  • Budget Allocation
  • KPI’s and Performance Optimization Metrics
  • Timeline and Activities Calendar

Marketing Plan

Marketing PlanA comprehensive roadmap for commercial success ideal for medium and large size companies, or funded start-ups either launching a new venture and keen to get it first-time-right or established in the market and keen to grow their revenues and expand their market share.

Process

Stage 1
Meetings with
Management
Stage 2
Research &
Analysis
Stage 3
Situation Analysis
Presentation
Stage 4
Brand Strategy
Workshop
Stage 5
Marketing
Plan Presentation
Stage 6
Fine-tuning &
Delivery

Deliverables

Situation Analysis
  • Market and Consumer Research
  • Market Analysis
  • Competition Analysis
  • Consumer Analysis
  • Sales Analysis
  • Brand Review
  • SWOT Analysis
  • Executive Market Dynamics Map
Brand Strategy
  • Segmentation
  • Target Audience
  • Persona Profiling
  • Brand Benefits and Values
  • Brand Positioning
  • Brand Architecture
  • Executive Brand on a Page
Communication Strategy
  • Customer Journey Map
  • Content Mapping
  • Key Brand Communication Messages
  • Key Performance and Tactical Messages
Marketing Mix
  • Product Features Review
  • Packaging & Promotions Review
  • Pricing Strategy
  • Commercial Value Chain
  • Route to Market Plan
Sales Forecast
Implementation Plan
  • Communication Assets Building Plan
  • On-Going Marketing Activities Plan
  • Budget Allocation
  • KPI’s and Performance Optimization Metrics
  • Timeline and Activities Calendar

Route-to-Market Plan

Route-to-Market PlanA comprehensive roadmap for building an efficient and profitable distribution system that maximizes market reach, ensures product availability, and drives sustainable sales growth. Ideal for companies expanding into new markets or optimizing their existing distribution networks for higher efficiency and ROI.

Process

Stage 1
Meetings with
Management
Stage 2
Situation
Analysis
Stage 3
Situation Analysis
Presentation
Stage 4
RTM Analysis
Model Design
Stage 5
RTM Setup
Cost Analysis
Stage 6
Presentation &
Recommendations

Deliverables

Situation Analysis
  • Market Overview
  • Competition Analysis
  • Key Consumer Insights
  • Key Issues & Key Objectives
Route-to-Market Analysis
  • Universe of Accounts
  • Outlet Types by Region and Area
  • Channel Prioritization
  • Outlet Prioritization
  • Channel Strategies
  • Credit Overview
  • Warehousing Overview
  • Trucks Overview
  • Workload Analysis
  • Sales & Distribution Organization
  • Commission System
  • Trade Marketing & Merchandising
  • Systems & Softwares
  • Operational KPIs
Route-to-Market Setup & Cost Analysis
  • Analysis of Distribution Setup Alternatives
  • RTM Operations Capital Expenditures (CAPEX)
  • RTM Operating Expenditures (OPEX)
  • Summary & Recommendations

Outsourced Marketing Management

Outsourced Marketing ManagementA complete marketing department-as-a-service—managing all marketing activities from brand building and content creation to campaign execution and performance tracking. Ideal for businesses seeking expert-led marketing management without the complexity of building and maintaining an in-house team.

Process

Stage 1
Approved
Marketing Plan
Stage 2
Setup Marketing
Management Resources
Stage 3
Implementation
Briefs
Stage 4
Ongoing Content
Development
Stage 5
Ongoing Digital &
Offline Marketing
Stage 6
Ongoing
Monitoring KPIs

Deliverables

A
Strategy
  • Research
  • Marketing Plan
  • Brand Management
  • Brand Guidelines
  • 3rd Party Briefs Development
  • Monitoring KPIs
B
Digital Marketing
  • Content Calendars
  • Graphic Design
  • Motion Design Videos
  • Social Media Management
  • Copywriting
  • Media Buying
  • Lead Generation
  • SEO and SEM
  • Digital Analytics
C
Management 3rd Parties
  • Video Production
  • Media Agencies
  • Public Relations
  • Influencer Marketing
  • Website Development
  • Printhouses

In-House Marketing Setup

In-House Marketing SetupWe help you build a fully functional in-house marketing department — defining its structure, roles, processes, and recruitment of the department members to ensure long-term execution of your strategy. Ideal for companies ready to scale with a strong, self-sustaining in-house team, either on-shore or offshore.

Process

Stage 1
Meetings with
Management
Stage 2
In-House Marketing
Setup Presentation
Stage 3
Fine-tuning &
Delivery
Stage 4
Start
Recruitment

Deliverables

In-House Marketing Setup
  • Definition of Marketing Department Function
  • Marketing Planning Cycles
  • Marketing Implementation Cycles
  • Department Operational Procedures
  • Organization Chart and Job Descriptions
  • Team Members Selection & Recruitment

more services

Brand Design

A strategic and visual brand development service that helps new and existing brands stand out with clarity, consistency, and impact. Ideal for companies looking to build a compelling identity and align their brand expression with business goals.
Research and Insights

Our unique research offering provides a solid data groundwork for brand owners aiming to understand market size, customer journeys, and end-user insights across various sectors.
Commercial Advisory

Business planning covering commercial, operational, and financial aspects for new projects and expansion plans.

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Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories Challenge: Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

Al Naseem Dairy – Libya

Libya, an open MENA market dominated by European consumer brands for years, is currently led by a quality local player across various highly competitive dairy categories
Challenge:
Absence of import duties combined with an under developed industrial and retail sectors has always been a growth challenge for local brands.

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Local consulting expertise is an effective fast track for brands seeking regional expansion Challenge: Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.

Tahboub – Jordan

Local consulting expertise is an effective fast track for brands seeking regional expansion
Challenge:
Tahboub Home, Jordan’s leading designer and manufacturer of kitchens and home furniture was looking to expand its operations regionally into Egypt. The setup of the new operation required plenty of absent local knowledge on Egypt’s market.

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Restoration of brand credibility requires positive word of mouth Challenge: Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

Palm Hills

Restoration of brand credibility requires positive word of mouth
Challenge:
Following the political turmoil in 2011 Palm Hills, a leading real estate developer, faced a number of legal issues and cash flow constraints, which led to a delay in the delivery of its contracted projects.

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Absence of large communication budgets is not a limitation for growth Challenge: An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

Elios

Absence of large communication budgets is not a limitation for growth
Challenge:
An established local manufacturer of electrical accessories and wiring devices was not realizing its full growth potential as a result of the fierce competition within the sector.

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