Auto

The days in which established OEMs have independently set the tone in the automotive industry are over. Four megatrends are revolutionizing the business: connectivity, autonomous driving, sharing economy and electrification.

For today’s car buyers, accustomed to segueing seamlessly from online to off and being recognized as individuals throughout their shopping journeys, the often impersonal, sales-target-driven atmosphere of many traditional, physical auto dealerships can be frustrating.