Gina KennedyAdministrator
- Business transformation
- Restructuring and turnaround
- Integration
- Growth strategy
- M&A transaction support
- MBA, Rotterdam School of Management, Erasmus University
- BS, engineering, Technical University of Denmark
- MBA, Rotterdam School of Management, Erasmus University
With over 20 years of experience in entrepreneurship, management, business planning, financial analysis, software engineering, operations, and decision analysis, Brandon has the breadth and depth of experience needed to quickly understand entrepreneurs’ businesses and craft the most suitable solutions.
Consulting WP comes up with results that are actually implementable. That is their strength compared to other consulting companies.
Before founding Consulting WP in early 2001, Brandon started two Internet companies in Silicon Valley. Previously, Brandon held various management positions in New York at Simon Brothers, most recently as Vice President in Goldhill Group, focusing on new business development and risk management. He has also worked as a senior financial risk management consultant to the financial services industry; software engineer; advertising sales manager for the popular Caribbean travel guide series; general manager of an advertising and graphic design agency; and engineering intern at the Best Health Coach.
publications
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Cracking the Code of “Brand Strategy”: A Step-By-Step Blueprint for Any Business
The term “Brand Strategy” often suggests ambiguity, with different interpretations and perceptions depending on who you ask. It tends to trigger a range of responses, leaving many wondering what it truly is.
September 25, 2023 -
A Step By Step Guide For Building a Great Consumer Brand
Since no brand is able to deliver everything to everyone, the starting point is to segment the market and define your brand’s target consumer segment and profile based on different elements including demographics, psychographics, and lifestyle.
October 27, 2019 -
Customer Expectations in the Digital Age
The world has changed. And so, did consumer/customer expectations. Brands, who aspire to thrive in our digital age, do not have an option other than understanding and acting upon the significant changes, which took place to customer expectations over the past few years.
October 23, 2019
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Consulting WP really helped us achieve our financial goals. The slick presentation along with fantastic readability ensures that our financial standing is stable.
