FAQs
What is the role of Marketing Consulting?
It helps businesses understand their markets, define the right strategies, and build effective systems for short and long-term growth. At Toolbox, we help companies across the MENA region grow their revenues, expand their market shares, and build strong brands through research, marketing strategy, route-to-market planning, and implementation of marketing activities.
Who are Toolbox consultants?
Our senior consultants are seasoned marketing and commercial leaders with proven careers in marketing management, sales, and distribution. Their experience spans regional and multinational organizations, ensuring that every strategy, system, and recommendation we provide is rooted in real market practice—not theory. Our advice is practical, actionable, and tested in the field.
What is included in a marketing plan by Toolbox?
Our marketing plans include market and consumer research, situation analysis, brand strategy, customer journey & content mapping strategy, and a full implementation roadmap. Optionally, they cover the full marketing mix (pricing strategy, product portfolio and features, sales, in-store strategy). They may also cover the full sales and distribution route-to-market.
What is included in a route-to-market plan by Toolbox?
Our RTM plans provide a complete roadmap for optimizing your sales and distribution model. They include a full situation analysis (market overview, competition, consumer insights, key issues and objectives), a route-to-market analysis (channel prioritization, outlet segmentation, credit, warehousing, logistics, and organization design), and RTM setup and cost analysis (CAPEX, OPEX, and recommendations). The output is a clear, data-based plan to reach your customers efficiently and profitably.
Do you also offer marketing implementation?
Yes, we offer 2 alternatives for implementation. First alternative: We operate as your outsourced marketing team. This includes brand management, content strategy, digital campaigns, management of creative, production, media airing projects, and ongoing strategic guidance—tailored to your business cycle. We manage your brand as if it is our own, replacing the need for hiring an in-house team. Second alternative: Following the development of the plan, we help you set up your own in-house marketing team including department structure, defining operating procedures, hiring the marketing team members, and coaching them for long-term success.
What kind of businesses does Toolbox work with?
Our clients are typically medium to large enterprises, family businesses – or funded startups- in sectors like FMCG, automotive, home appliances, education, B2B, real estate developers, and more. They are typically seeking clarity, structure, and strategic marketing leadership. We work best with teams ready to scale, reposition, or launch a new business line.
What are the pricing models offered by Toolbox?
Research, marketing and business plans are typically priced based on a contracted one-off total project fee. Engagements covering implementation (minimum 1 year contractual agreement) are priced based on monthly retainer fees plus success fees related to the achievement of agreed KPI’s.
What’s the difference between brand strategy and brand design?
Brand strategy defines consumer segmentation, profiling of target personas, and your brand positioning and DNA; brand design brings that to life visually across all different touchpoints.
Does Toolbox provide market research services?
Yes. We offer market sizing, customer journey mapping, consumer behavior studies, and more to support data-informed decisions
How does Toolbox help with launching a new product?
We guide you from research and strategy to brand design and go-to-market planning—ensuring your product hits the ground running.
What is the difference between a Toolbox marketing plan and a business plan?
Our business plans include the full components of our marketing plans plus operations and financial planning. It is ideal for clients venturing to invest from scratch into a new business.
Can Toolbox support B2B marketing planning and strategy ?
Yes. Our expertise covers both consumer as well as B2B marketing frameworks.