Commercial advisory

Corporate Strategy

 

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Toolbox develops corporate strategies for our clients, which include development of the corporate vision, profiling of the corporate personality, values, brand architecture, and strategic corporate objectives, identification of corporate strengths, core business activities and target market groups, along with drafting the principles of business conduct.

Feasibility Study

 

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We develop commercial feasibility studies to help our clients project expected sales revenues, operational and setup costs, ROI estimates of new business ventures and / or new product introductions prior to launching. Studies include an estimation of market size, identification of main players and market shares, along with market segmentation and consumer insights.

Commercial Due Diligence

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We offer investors and financial advisors a full commercial assessment of the sales and marketing operation of prospect brand / company acquisitions with the aim of helping them manage commercial risk.

Brand Turnaround

 

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Toolbox is an expert in brand turnaround marketing management. Our track record includes various “turnaround” success stories including some of Egypt’s largest brands and enterprises. Our services start with situation analysis, development of the repositioning strategy, turnaround marketing plans along with supporting our clients all the way through execution.

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